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I went shopping today at a local department store to buy some Halloween candy. I know it's only September. And I know the candy won't make it to Halloween.

I walked into the store and "WHAM!" They already had the Christmas Trees out. Santa's all around. It was 90 degrees here in New Jersey, yet I was staring at Ol' St. Nick already. I hadn't even been thinking about the holidays. At least not those holidays.

But that raises an interesting question. Are YOU ready for the Holiday Selling Season?

Are you ready with your traditional holiday mailers? Do you have your promotional items and give-always on order? Does it prominently display your website and your email address?

Is your website ready?

If you are a foot-traffic driven business, are your directions and hours of operation clear, easy to find and up-to-date? Are you offering any coupons to drive people in to your website? Are you collecting email addresses of visitors? Do you have a "club" for customer's to build loyalty?

If you are an ecommerce-driven business, are your prices updated? Inventory levels? Have you gotten properly discontinued items that are no longer available? Do you have a good search engine on your site? When does your SSL Certificate expire? Are your best sellers on your home page? Do you accept all major credit cards?

If you are an appointment-based service business, is your phone number very visible? How about your rates? Listing your areas of coverage by town and county not only make it clear who you serve, but also helps give keywords for people in your area searching for your service.

In general, when was the last time you ran an online ad campaign? Was it successful? Where do you appear on the search engines? Do you have any natural or organic presence when doing a search for what you do or what you sell? Do you have any sort of site measurements to let you know if your website is making the returns on your investment that you demand?

The clock is ticking.

It's not too late to get your website cleaned up and ready for the Holiday Selling Season. The holidays will be here sooner than you know. If you want to capture your share of the people looking for what you do or sell, in the area you do it in, your website's focus and your online marketing strategy can help make the difference between feast and famine this business year.

If you have specific questions about how to get started, drop us a line. We are here to help.

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